Description:
For the purpose of increasing website visibility and generating organic traffic, we are looking for a results-oriented **SEO & Digital Marketing Specialist** with solid **Search Engine Optimisation (SEO) talent. In addition to creating and implementing SEO strategies, the ideal applicant will be in charge of managing on-page and off-page SEO initiatives, researching keywords, and optimising content.
The candidate will help with SEO as well as **email marketing**, **social media content creation**, and **Google Ads** management when required. Knowledge of the most recent developments in digital marketing, content strategy, and analytical thinking are all necessary for the position.
Principal Obligations:
Perform keyword research and apply SEO best practices to all material on the website.
Enhance the internal linking, meta tags, structure, and technical SEO elements of the website.
Analyse and track SEO performance with Google Analytics and Google Search Console.
Increase domain authority by managing outreach initiatives and constructing backlinks.
– Create and schedule content for social media platforms.
– Assist in managing Meta (Facebo Google Ads campaigns.
Assistance with email marketing campaigns and active subscriber participation.
Perform competitor research and suggest tactics to beat them in search results.
Preparing SEO reports with useful information.
Requirements:
demonstrated proficiency in digital marketing and SEO (both on-page and off-page).
Knowledge of Google Search Console, Ahrefs, SEMrush, and Google Analytics, or comparable programs.
– Excellent content optimisation and copywriting abilities.
Experience managing the content of websites and WordPress.
Basic understanding of HT is advantageous.
Preference is given to those with Google Ads and Meta experience.
Capacity to oversee several platforms (Google tools, email tools, social media).
Proactive, creative, meticulous, and equipped with excellent communication abilities.